COMMERCIO Cartoleria & Cancelleria

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COMMERCIO Cartoleria & Cancelleria

Italian magazine of information for the Industry, with Distribution aimed at the Stationery, Office, Party, Creativity sectors.

COMMERCIO is, since 37 years, the Italian magazine dedicated to Stationary & Office Items,  distributed free of charge to Operators of the Wholesale Distribution, Office Suppliers, Modern Trade and Retailers.

 

EVENTS AND EVENTS
– ZENITH D’ORO 2017 AND 90 YEARS OF “COCCOINA”
– GROUP IN UFFICIO 2017 SUPPLIERS CONVENTION
– HAPPY BIRTHDAY TO THE MITIC SMEMORANDA
– BATTISTELLA, A WINNING TEAM SINCE 60 YEARS

PROTAGONISTS
– PILOT, 100 YEARS OF WRITING
– F.I.L.A. AND ITS SUPPORT TO SCHOOLS
– THE “SOCIAL” CALLIGRAFY OF KOH-I-NOOR
– SCHOOL 2018, IT’ BRICK TIME

INSIGHT
– THE NEW BUSINESS LEVER
– RETAIL CHANGE
– UNIVERSE NON FOOD: NUMBERS
– WHAT DOES IT NEED TO SALES?
– THE HORIZONTAL RETAIL WORLD
– HOW TO BE LOVED… BY PRODUCERS
– CARTIERE PAOLO PIGNA, TRADITION AND FUTURE
– STABILO, ENERGY AND WINNING FOR VOCATION
– BIC INVENTES AND WRITE THE FUTURE
– THE KEYS OF SUCCESS OF KARTOS
– I.R. ITALIANA RIPROGRAFIA, LET’S GO ON!
– CARREFOUR, LESSONS OF INNOVATION

FOCUS
– PHILIP KOTLER’S R-EVOLUTION MARKETING
– THE STRENGTH OF OPEN INNOVATION

A WHOLESALER AS A FRIEND
– PIERANTONI, DIDATTICO CONDIVISO ALWAYS MORE FAST
– CIAC GROUP
– POOL OVER GROUP
– TOP QUALITY

DIRECT LINE
– BLASETTI, 100 YEARS OF GROWTH
– SEI ALWAYS CLOSER TO RETAILERS AND CONSUMERS
– BINNEY & SMITH, CREATIVITY AND COLOR
– COMUNICA SUSTAIN THE CHOICE OF PRODUCTS WHICH PRESERVE THE ENVIRONMENT
– AVERY PERFECT LABEL
– SADOCH, NEW EVERYDAY 2018

LUXURY
– LUXURY IN  STATIONERY
– F. PETTINAROLI, AUTHENTIC STATIONERY RETAILER FROM 1881

SHOP WINDOW
– BACK TO SCHOOL CHOOSES FOR YOU

PARTY WORLD
– GIFT ORIGINAL AND CREATIVE PACKAGES

advertisers in this issue:

Strong points: why choose COMMERCIO?

Careful, qualified and widespread distribution

The database of 10.500 Operators receiving the Magazine is constantly checked and updated, also thanks to the inclusion of a mailing list of addresses of Operators in the sector who attend the Big Buyer Show (BolognaFiere, 21.22.23 November 2018) every year and come into contact with editorial staff via the Web information portal Infoday, a unique synergy of tools giving advertisers maximum visibility for their current and potential customers. And from 2016 COMMERCIO is distributed also to Operators of Bricolage, Garden Center, E-Commerce, Bookshop, Paint Shop, Fine Arts, Tobacco Shop and Gift Stores.

Presence at leading Shows in the sector

COMMERCIO is the Official Magazine of the Big Buyer event , the top Show for Italian and foreign Big Buyers in the Stationery-Office-School-Party-Creativity sectors, attended by international Players in the sector every year. Distributed to all Visitors attending Big Buyer, the magazine can also be found at the international press stand at the Paperworld Trade Fair, Frankfurt.

Interaction with the Web

All the issues of the magazine are available in digital format and can be downloaded from the link provided at the beginning of this presentation. COMMERCIO  has reinforced its online presence through a stronger synergy with InfoDay, the magazine will amplify the visibility on the web thanks to the Epieffe’s communication network:

InfoDay, starting from March 2016 is online with new graphics and Services;

InfoWeek the weekly newsletter by InfoDay that every Monday is sent to over than 12,000 Professionals Operators;

Issuu, the most known web site for online publishing guarantees a real digital experience of every issue of COMMERCIO;

Facebook, Twitter and LinkedIn, InfoDay posts are also published on the most known and used social networks around the world, recording a growing numbers of followers.

 

The Magazine: Facts and Figures

Circulation

10,050 copies (November issue - 16,500 copies)

Issues

2 issues per year: May/June November/December

Target

Retailers Office Suppliers Wholesalers Manufacturers

Distribution

mail, e-mail and Trade Fairs

Readership

Managing Directors, Commercial Managers, Marketing Managers, Purchasing Managers

National Diffusion

The Magazine is distributed by post, on the national territory.

Online Diffusion

All the magazine articles are published online on Infoday and Infoweek

Contents

  • Special reports dedicated to the main market segments and commercial campaigns, described through market informations and exclusive interviews
  • Dossier about the new commercial and consumer trends, enriched by reports of summits and meetings
  • New market segments, technological solutions and modern services which are increasingly present in the assortments
  • Interviews and profiles about the Management of Manufacturing and Trade Companies
  • Reports on products and dedicated showcases to the top sellers collections and new items
  • In-depth reports on Modern Trade: interviews, financial developments in the large-scale retail trade

Editorial calendar 2018

Number. 1 May/June

News: current affairs and communications from the field.
Events & Events
People: interviews and/ or private profiles to the Management of advertising companies.
Featured
• Work Space technology and innovative products.
• The best of Back to School 2018 with pictures and descriptions of the bestselling products.
• The Parties that will be, with photographs and files of references that color and make it unique every occasion.
(A good opportunity for the Advertiser to present images and descriptions of relevant references to the topic.)
Information Technology Dossier
• The map of the Mobile Shopping: data and prospects of trade via smartphones and tablets (B2C Mobile Observatory Technical University).
• Focus on major technology trends of 2018 (GfK data).
• State of the art multi-channel integration in Retail (IIR data).
• The technology approach of PMI.
Focus Big Buyer 2018
The 23th edition of Big Buyer (BolognaFiere, 21:22:23 November 2018), advances on Conferences (AIFU, Federcartolai, etc.) and Events planned; an overview of the areas to Fine Arts & Creativity, Back to School, Party & Celebrations and services that expand and qualify further the already rich panorama of the exhibition fair.
Forum Made in Italy
• The Italian excellence and international competitiveness, incentives and protections for internationalization, the commercial challenges in the new world geopolitics: a full report of the Meeting signed Il Sole 24 Ore.
• In-depth interviews with management.
POS Evolution
• Retail Innovations: When innovation beats the "crisis": trends and cases of innovative retail, placement and formats, from more than 15 countries (Kiki Lab).
• Olfactory Marketing: customer loyalty by leveraging personalized fragrances, attractive and consistent with both the image of both the brand values.

Direct Line: press releases received by the advertisers Companies.

Number. 2 November/December

News: current affairs and communications.
Shows & Events
Balma Capoduri & C. SpA: Zenith d'Oro 2018.
In Ufficio: Golf Club Villa d'Este - 2nd Suppliers Convention.
People: interviews and/or private profiles to the Management of advertising companies
Featured
• Back to School 2018, with images and descriptions of products arriving at school.
• Spring time and proposals colorful and sparkling! (Valentine's Day, Carnival, Easter, Weddings).
• Discovering the products designed and ideal for the office!
(A good opportunity for the Advertiser to present images and descriptions of relevant references to the subject).
Consumer Reports
• Guide to the shopper: focus on new strategies, trends and technologies for the analysis of consumer behavior in all its Life Cycle (IIR data).
• In-depth interview to Expert.
• Mobile Payment: The mobile phone becomes a digital portfolio and innovative payment processes.
• In-depth interview to Expert.
• 11th Consumer & Retail Summit (Il Sole 24 Ore): the brand Industry and Distribution analyze the consumption scenarios for a new retail and new competitive factors on which to collaborate.
• In-depth interview with an Exponent Distribution.
Observatory
• The 2018 Non Food: service dedicated to the measurement and understanding of the performance of the Non Food (Indicod-Ecr / GS1 Italy data), through the analysis of the evolution of the different distribution channels.
• In-depth interview with an exponent of Modern Trade.
Annual Report Groups & Associations
• Section dedicated to the Wholesale distribution: CIAC Group, POOL OVER TOP QUALITY.
• Section dedicated to UFC (Union Stationery Suppliers).
• Section dedicated to Office Supplies: AIFU, InUfficio, Assotecnica.
Direct Line: press releases received by the advertisers Companies.

Advertising

Are you interested in promoting your company on the Italian market in our Stationery-Office-Party-Creativity sectors?

Please contact us to receive the best offer for you!

 

 

Advertising Manager: Raffaella Foini

tel. +39 02.2158021

mail sales@epieffe.com

Contact us
now!

Why choose COMMERCIO?

– because it has a wide and guaranteed distribution, destined to professional operators of Manufacting and Trade Companies;

– because the quality and the quantity of its news is an efficient tool for professional Operators;

– because is a magazine that can differentiate in the market;

–because, in two particular periods of the year, the magazine offers the central commercial issues and services related to the open issues in the Stationery & Office world;

– because COMMERCIO is supported by the timeliness publications on the web through the web site InfoDay and InfoWeek, with the purpose to be on the market at any time;

– because it allows companies to live in a virtual showcase, through special promotional programs.

Mariella Nasi Pfeiffer
Editor-in-Chief

Infoday logo

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